I have been thinking about what the new company is going to offer. I’m doing it by looking at what are my assets and what are my strengths as an individual who is designing her life. What kind of lifestyle do I want to live? What pieces of my existing company are great? What pieces do I want other people to operate? What pieces do I want to outsource?
And the thing that I love most is speaking. I really love being in front of a room. Getting people energized. Shedding light on things. Wiping away any kind of confusion or uncertainty that people may have about how to enter and best utilize this new communication space. So that’s one of the things I am most passionate about is public speaking. And therefore public speaking will be large part of the brand. And the overall push and product offering of this new company is Jessica Kizorek as a public speaker.
I also really dig creative brainstorming, so I'm going to write a series of workshops. It can be anywhere from an hour long to a 4 hour long workshop that gets people involved in a hands-on brainstorming for themselves with worksheets, audiovisual, and with exercises with partners.
Between the public speaking and the workshops, I am also going to continue to do a lot of writing in the world of educating people. I am going to continue writing books. I am also going to continue writing articles for some of the industry publications that I have already written for. These include iMedia Connection, Media Post, etc.
I anticipate that a core part of our brand in the world of educating people and having Jessica Kizorek as a brand in and of itself.
Tuesday, December 23, 2008
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