This week I went down and met with Pippa Seichrist, a woman I've totally come to respect and adore. She and her husband Ron founded Miami Ad School down in South Beach. I spoke with Pippa and asked her, "What does the word VIRAL mean to you?" She said, "I was at a conference recently, and they defined the word viral as GOOD. Anything that spreads virally has to be good. Whether it’s a video. A joke. A photograph. A website. Anything that travels - that people want to spread - has to be quality in some formal fashion. So viral is now a word that has become synonymous with good or solid messaging. And it doesn’t really matter what the channel is."
No comments:
Post a Comment