Carrie Speno is one of my favorite people in the whole wide world. Let me tell you why. She is a masterful advertiser. A masterful creative brainstormer. Every Wednesday from 12 pm to 5 pm the two of us get together at her house and we do nothing other than brainstorm. We write speeches together. We come up with brilliant things. Anything that requires significant creative effort I hold off to do it on Wednesdays from noon to 5. By the time I leave her house I am just completely brain dead and wiped out from the intensity of our thought processes.
She and I spent 5 hours today and the mission was that at the end of those 5 hours we would have a new name for the company and we would have purchased the URL and we would own it. And we went back and forth for 3 hours and boy did we bump up against some walls. I wanted Digital in the name of the company. And everyone else wants Digital in the name of their company. So we were going back and forth and we were coming up with names, brainstorming and then going to godaddy.com to see if the URL was available.
We had been running after Digital for 3 hours and we had looked at every variation of Digital. You have no idea how many Digital names we came up with. It was then that I started thinking that if it’s not Digital then what? We are thinking what’s another name for digital?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment