Patty Sets Me Straight

I spent time bouncing ideas off of Patty Soffer, Principal of the Soffer Collective, a hot agency up there in Fort Lauderdale. Patty told me, “Listen – YOU are the brand. The new company isn’t worth anything without Jessica Kizorek behind it.” She told me to maximize my reputation, charisma, and face to face engagement skills to just have people fall in love with me and the new company. Go Patty.